Market Share by Top Websites

1 Undertone Networks is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 Undertone Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 81 other categories.

2 Open AdExchange is leading in Energy, Transportation & Logistics, Computer Hardware, Sports and 3 other categories.

Geography

1 Undertone Networks is leading in most countries, including United States, Great Britain, Canada, India and 46 other countries.

2 Open AdExchange is leading in Denmark, Faeroe Islands, Guatemala and Saudi Arabia.