Market Share by Top Websites

1 Undertone Networks is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 Undertone Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 79 other categories.

2 Open AdExchange is leading in Real Estate, Sports, Office Products, Auctions and 6 other categories.

Geography

1 Undertone Networks is leading in most countries, including United States, United Kingdom, Canada, Poland and 30 other countries.

2 Open AdExchange is leading in Denmark and Sweden.