Market Share by Top Websites

1 Undertone Networks is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 Undertone Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 78 other categories.

2 Open AdExchange is leading in Real Estate, Auctions, Astronomy, Relationships & Dating and 6 other categories.

Geography

1 Undertone Networks is leading in most countries, including United States, United Kingdom, Japan, Brazil and 31 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Romania and Croatia.