Market Share by Top Websites

1 Undertone Networks is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 Undertone Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 82 other categories.

2 Open AdExchange is leading in Real Estate, Newspapers, Sports, Office Products and 4 other categories.

Geography

1 Undertone Networks is leading in most countries, including United States, United Kingdom, Brazil, Canada and 27 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Italy and Guatemala.