Market Share by Top Websites

1 Undertone Networks is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 Undertone Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Shopping and 81 other categories.

2 Open AdExchange is leading in Real Estate, Newspapers, Transportation & Logistics, Computer Hardware and 4 other categories.

Geography

1 Undertone Networks is leading in most countries, including United States, United Kingdom, Germany, Canada and 25 other countries.

2 Open AdExchange is leading in Denmark, Norway and Sweden.