Market Share by Top Websites

1 Undertone Networks is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 Undertone Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 78 other categories.

2 Open AdExchange is leading in Real Estate, Newspapers, File Sharing, Computer Hardware and 5 other categories.

Geography

1 Undertone Networks is leading in most countries, including United States, United Kingdom, Germany, Canada and 33 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Ukraine, Malta and 2 other countries.