Market Share by Top Websites

1 Undertone Networks is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 Undertone Networks has better usage coverage in more websites categories. Including Business & Industry, News & Media, People & Society, Shopping and 47 other categories.

2 Open AdExchange is leading in Internet & Telecom, Sports, Office Products, Auctions and 4 other categories.

Geography

1 Undertone Networks is leading in most countries, including United States, United Kingdom, Poland, India and 26 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Dominican Republic and Sweden.