Market Share by Top Websites

1 Undertone Networks is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 Undertone Networks has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, News & Media and 50 other categories.

2 Open AdExchange is leading in Internet & Telecom, Law & Government, Transportation & Logistics, Jobs & Employment and 3 other categories.

Geography

1 Undertone Networks is leading in most countries, including United States, Chile, United Kingdom, Brazil and 26 other countries.

2 Open AdExchange is leading in Denmark and Guatemala.