In terms of market share, Open AdExchange is clearly lagging behind, losing to ViralBuzzer in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Shopping, Business & Industry, Sports, Internet & Telecom and 16 other categories.
ViralBuzzer is leading in Arts & Entertainment and Humor.
Open AdExchange is leading in most countries, including Denmark, Sweden, Norway, Latvia and one other country.
ViralBuzzer is leading in Germany, United States and Ukraine.