In terms of market share, Open AdExchange is clearly lagging behind, losing to ViralBuzzer in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Internet & Telecom and 29 other categories.
ViralBuzzer is leading in Arts & Entertainment, Humor, Software, Games and 2 other categories.
Open AdExchange is leading in most countries, including Denmark, Sweden, Poland, Norway and 3 other countries.
ViralBuzzer is leading in United States, Canada, Croatia, Australia and 2 other countries.