In terms of market share, Open AdExchange is clearly lagging behind, losing to ViralBuzzer in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Internet & Telecom and 28 other categories.
ViralBuzzer is leading in Arts & Entertainment, Humor, Video Games, Games and 2 other categories.
Open AdExchange is leading in most countries, including Denmark, Sweden, United Kingdom, Ukraine and 2 other countries.
ViralBuzzer is leading in United States, Slovakia, Qatar and Australia.