In terms of market share, Open AdExchange is clearly lagging behind, losing to ViralBuzzer in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, News & Media and 15 other categories.
ViralBuzzer is leading in Arts & Entertainment and Humor.
Open AdExchange is leading in most countries, including Denmark, Azerbaijan, Norway, Slovakia and one other country.
ViralBuzzer is leading in China and Poland.