In terms of market share, Open AdExchange is clearly lagging behind, losing to ViralBuzzer in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Marketing & Advertising and 28 other categories.
ViralBuzzer is leading in Arts & Entertainment, Humor, Online Marketing, Video Games and 2 other categories.
Open AdExchange is leading in most countries, including Denmark, Norway, Sweden, Canada and 6 other countries.
ViralBuzzer is leading in United Kingdom, Hong Kong and China.