In terms of market share, Open AdExchange is clearly lagging behind, losing to ViralBuzzer in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Internet & Telecom and 21 other categories.
ViralBuzzer is leading in Arts & Entertainment, Humor, Online Marketing and Software.
ViralBuzzer is leading in most countries, including Slovenia, Serbia, Romania, Mexico and one other country.
Open AdExchange is leading in Denmark, Sweden and Australia.