Market Share by Top Websites

1 WebTrends Ads is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to WebTrends Ads in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Marketing & Advertising, Internet & Telecom and 19 other categories.

2 WebTrends Ads is leading in People & Society, Computer & Electronics, Law & Government, Law and 14 other categories.

Geography

1 WebTrends Ads is leading in most countries, including United States, Canada, United Kingdom, Guatemala and 17 other countries.

2 Open AdExchange is leading in Denmark, Norway and Sweden.