In terms of market share, Open AdExchange is clearly lagging behind, losing to WebTrends Ads in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, People & Society, Marketing & Advertising and 22 other categories.
WebTrends Ads is leading in Business & Industry, Computer & Electronics, Software, Law & Government and 12 other categories.
WebTrends Ads is leading in most countries, including United States, Australia, Indonesia, Japan and 15 other countries.
Open AdExchange is leading in Denmark, Guatemala, Norway, Serbia and one other country.