Market Share by Top Websites

1 WebTrends Ads is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to WebTrends Ads in all segments.

Websites Categories

1 WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Computer & Electronics and 16 other categories.

2 Open AdExchange is leading in Arts & Entertainment, Internet & Telecom, Marketing & Advertising, Real Estate and 14 other categories.

Geography

1 WebTrends Ads is leading in most countries, including United States, Canada, China, Costa Rica and 18 other countries.

2 Open AdExchange is leading in Denmark and Sweden.