In terms of market share, Open AdExchange is clearly lagging behind, losing to WebTrends Ads in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Marketing & Advertising, Internet & Telecom and 20 other categories.
WebTrends Ads is leading in Business & Industry, Computer & Electronics, Law, Law & Government and 11 other categories.
WebTrends Ads is leading in most countries, including United States, Russia, Indonesia, Australia and 28 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden and Brazil.