In terms of market share, Open AdExchange is clearly lagging behind, losing to WebTrends Ads in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Internet & Telecom, News & Media and 12 other categories.
WebTrends Ads is leading in Business & Industry, Computer & Electronics, Health, Law and 8 other categories.
WebTrends Ads is leading in most countries, including United States, Japan, Indonesia, India and 12 other countries.
Open AdExchange is leading in Denmark, Azerbaijan, Norway, Slovakia and one other country.