In terms of market share, Open AdExchange is clearly lagging behind, losing to WebTrends Ads in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Marketing & Advertising, News & Media and 16 other categories.
WebTrends Ads is leading in Business & Industry, People & Society, Computer & Electronics, Law & Government and 14 other categories.
WebTrends Ads is leading in most countries, including United States, Canada, Indonesia, Australia and 17 other countries.
Open AdExchange is leading in Denmark and Sweden.