Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to WebTrends Ads in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, People & Society, Marketing & Advertising and 22 other categories.

2 WebTrends Ads is leading in Business & Industry, Computer & Electronics, Software, Law & Government and 12 other categories.

Geography

1 WebTrends Ads is leading in most countries, including United States, Australia, Indonesia, Japan and 15 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Norway, Serbia and one other country.