In terms of market share, Open AdExchange is clearly lagging behind, losing to WebTrends Ads in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Shopping, Internet & Telecom, Tourism, Travel and 9 other categories.
WebTrends Ads is leading in Business & Industry, Computer & Electronics, Religion & Spirituality, People & Society and 6 other categories.
WebTrends Ads is leading in most countries, including United States, Indonesia, Japan, Canada and 9 other countries.
Open AdExchange is leading in Denmark, Sweden, Norway, Latvia and one other country.