In terms of market share, Open AdExchange is clearly lagging behind, losing to WidgetBucks in all segments.
WidgetBucks has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Music & Audio and 40 other categories.
Open AdExchange is leading in Shopping, Newspapers, Travel, Energy and 6 other categories.
WidgetBucks is leading in most countries, including United States, India, Indonesia, United Kingdom and 28 other countries.
Open AdExchange is leading in Denmark, Azerbaijan, Norway, Slovakia and one other country.