In terms of market share, Open AdExchange is clearly lagging behind, losing to WidgetBucks in all segments.
WidgetBucks has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 37 other categories.
Open AdExchange is leading in Shopping, Tourism, Travel, Sports and 8 other categories.
WidgetBucks is leading in most countries, including India, United States, United Kingdom, Germany and 15 other countries.
Open AdExchange is leading in Denmark, Sweden, Norway, Latvia and one other country.