Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 92 other categories.

2 Open AdExchange is leading in Astronomy, File Sharing, Sports, Office Products and one other category.

Geography

1 Yieldlab is leading in most countries, including Germany, France, Austria, Switzerland and 35 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Malta and Greenland.