Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, People & Society and 85 other categories.

2 Open AdExchange is leading in Law & Government, Performing Arts, Office Products, File Sharing and one other category.

Geography

1 Yieldlab is leading in most countries, including Germany, France, Austria, Switzerland and 36 other countries.

2 Open AdExchange is leading in Denmark and Australia.