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Yahoo Search Marketing Analytics is leading in Top 1M Sites.
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Open Web Analytics is leading in Top 10K Sites and Top 100K Sites.
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Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including E-commerce & Shopping, Lifestyle, Computers Electronics & Technology, Business & Consumer Services and 8 other categories.
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Open Web Analytics is leading in Reference Materials, Arts & Entertainment, Food & Drink, Vehicles and 4 other categories.
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Yahoo Search Marketing Analytics is leading in most countries, including South Korea, Japan, United States, China and 20 other countries.
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Open Web Analytics is leading in Austria, Germany, Bulgaria, Greece and 4 other countries.