Market Share by Top Websites

1 Opentracker is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TruEffect is clearly lagging behind, losing to Opentracker in all segments.

Websites Categories

1 Opentracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Computer & Electronics and 142 other categories.

2 TruEffect is leading in Magazines & E-Zines and Online.

Geography

1 Opentracker is leading in most countries, including United States, United Kingdom, India, Germany and 102 other countries.

2 TruEffect is leading in Guam.