Market Share by Top Websites

1 Yahoo Advertising is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, OpenX OpenAds is clearly lagging behind, losing to Yahoo Advertising in all segments.

Websites Categories

1 Yahoo Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computer & Electronics, Business & Industry and 57 other categories.

2 OpenX OpenAds is leading in Games, Technology News, Video Games, Soccer and 10 other categories.

Geography

1 Yahoo Advertising is leading in most countries, including Brazil, United States, Canada, United Kingdom and 34 other countries.

2 OpenX OpenAds is leading in Belgium, Israel, Greece, Mexico and 9 other countries.