Market Share by Top Websites

1 Yahoo Advertising is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, OpenX OpenAds is clearly lagging behind, losing to Yahoo Advertising in all segments.

Websites Categories

1 Yahoo Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Computer & Electronics and 56 other categories.

2 OpenX OpenAds is leading in People & Society, Technology News, Games, Video Games and 11 other categories.

Geography

1 Yahoo Advertising is leading in most countries, including United States, Brazil, Taiwan, Canada and 32 other countries.

2 OpenX OpenAds is leading in Spain, Belgium, Israel, Romania and 9 other countries.