Market Share by Top Websites

1 Yahoo Advertising is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, OpenX OpenAds is clearly lagging behind, losing to Yahoo Advertising in all segments.

Websites Categories

1 Yahoo Advertising has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Finance, Business & Industry and 55 other categories.

2 OpenX OpenAds is leading in Technology News, Celebrities & Entertainment News, Soccer, Video Games and 9 other categories.

Geography

1 Yahoo Advertising is leading in most countries, including United States, Brazil, Canada, United Kingdom and 29 other countries.

2 OpenX OpenAds is leading in Malaysia.