Market Share by Top Websites

1 OpinionLab is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TurnTo is clearly lagging behind, losing to OpinionLab in all segments.

Websites Categories

1 OpinionLab has better usage coverage in more websites categories. Including Travel, Business & Industry, Accommodation & Hotels, Internet & Telecom and 77 other categories.

2 TurnTo is leading in Shopping, Home & Garden, Beauty & Fitness, Clothing and 33 other categories.


1 OpinionLab is leading in most countries, including United States, United Kingdom, Russia, Canada and 56 other countries.

2 TurnTo is leading in Antigua and Barbuda, Chile and Belarus.