Market Share by Top Websites

1 OpinionLab is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TurnTo is still behind OpinionLab in all market share segments.

Websites Categories

1 OpinionLab has better usage coverage in more websites categories. Including Business & Industry, Travel, Arts & Entertainment, People & Society and 57 other categories.

2 TurnTo is leading in Shopping, Home & Garden, Clothing, Beauty & Fitness and 16 other categories.


1 OpinionLab is leading in most countries, including United States, United Kingdom, Russia, Germany and 53 other countries.

2 TurnTo is leading in Romania, Egypt and Venezuela.