Market Share by Top Websites

1 OpinionLab is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 TurnTo is leading in Top 1M Sites.

Websites Categories

1 OpinionLab has better usage coverage in more websites categories. Including Travel, Business & Industry, Accommodation & Hotels, Internet & Telecom and 57 other categories.

2 TurnTo is leading in Shopping, Home & Garden, Beauty & Fitness, Clothing and 28 other categories.

Geography

1 OpinionLab is leading in most countries, including United States, United Kingdom, Canada, Germany and 51 other countries.

2 TurnTo is leading in Korea Republic, Colombia, Croatia, Ecuador and one other country.