Market Share by Top Websites

1 OpinionLab is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TurnTo is clearly lagging behind, losing to OpinionLab in all segments.

Websites Categories

1 OpinionLab has better usage coverage in more websites categories. Including Travel, Business & Industry, Accommodation & Hotels, Internet & Telecom and 67 other categories.

2 TurnTo is leading in Shopping, Home & Garden, Beauty & Fitness, Clothing and 26 other categories.

Geography

1 OpinionLab is leading in most countries, including United States, Canada, United Kingdom, Germany and 52 other countries.

2 TurnTo is leading in Korea Republic, Djibouti, Kenya, Luxembourg and 2 other countries.