Market Share by Top Websites

1 OpinionLab is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TurnTo is clearly lagging behind, losing to OpinionLab in all segments.

Websites Categories

1 OpinionLab has better usage coverage in more websites categories. Including Travel, Business & Industry, People & Society, Tourism and 55 other categories.

2 TurnTo is leading in Shopping, Home & Garden, Clothing, Beauty & Fitness and 31 other categories.

Geography

1 OpinionLab is leading in most countries, including United States, United Kingdom, Canada, Germany and 53 other countries.

2 TurnTo is leading in Ukraine, Puerto Rico and Peru.