Market Share by Top Websites

1 Opta Widget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TurnTo is clearly lagging behind, losing to Opta Widget in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Lifestyle, Home & Garden, Vehicles, E-commerce & Shopping and 10 other categories.

2 Opta Widget is leading in Sports, News & Media, Arts & Entertainment, Gambling and 5 other categories.


1 Opta Widget is leading in most countries, including United Kingdom, Australia, Italy, Spain and 60 other countries.

2 TurnTo is leading in United States, Canada, Philippines, China and 6 other countries.