Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, OptAd360 is still behind Yandex Direct in all market share segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Health, Vehicles and 20 other categories.

2 OptAd360 hasn't got a lead over Yandex Direct in any websites category.


1 OptAd360 is leading in most countries, including Poland, Italy, Romania, Bulgaria and 60 other countries.

2 Yandex Direct is leading in Russia, Belarus, Ukraine, United States and 59 other countries.