optiFUZE distributes premium content and revenue generating content-based ads in a native format that shuns the look and feel of traditional advertising while delivering strong direct response actions and increased revenue for advertisers a...
In terms of market share, OptiFuze is clearly lagging behind, losing to Unicast in all segments.
OptiFuze has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, Health, Tourism and 10 other categories.
Unicast is leading in People & Society and Performing Arts.
OptiFuze is leading in most countries, including United States, Turkey, Singapore, Belgium and 3 other countries.
Unicast is leading in Brazil, India and United Kingdom.