Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Optimatic is still behind PointRoll in all market share segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 105 other categories.

2 Optimatic is leading in Search Engine, Humor, Gardening and Nursery & Playroom.


1 PointRoll is leading in most countries, including United States, Canada, United Kingdom, India and 39 other countries.

2 Optimatic is leading in Israel, Colombia, Kenya, Malawi and 3 other countries.