Market Share by Top Websites

1 PubExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Optimatic is still behind PubExchange in all market share segments.

Websites Categories

1 PubExchange has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, People & Society, Business & Industry and 56 other categories.

2 Optimatic is leading in Games, Video Games, TV & Video, Online and 7 other categories.


1 PubExchange is leading in most countries, including United States, Canada, United Kingdom, India and 30 other countries.

2 Optimatic is leading in Israel, Thailand, Malaysia, Malawi and 2 other countries.