Market Share by Top Websites

1 PubExchange is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optimatic is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 PubExchange has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Shopping and 60 other categories.

2 Optimatic is leading in Games, Internet & Telecom, Marketing & Advertising, Video Games and 14 other categories.

Geography

1 PubExchange is leading in most countries, including United States, Canada, United Kingdom, India and 24 other countries.

2 Optimatic is leading in Israel, Venezuela, Algeria, Viet Nam and 13 other countries.