Market Share by Top Websites

1 PubExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optimatic is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 PubExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, People & Society, News & Media and 59 other categories.

2 Optimatic is leading in Games, Video Games, TV & Video, Online and 8 other categories.

Geography

1 PubExchange is leading in most countries, including United States, Canada, United Kingdom, Germany and 30 other countries.

2 Optimatic is leading in Israel, Poland, Sweden, Singapore and 2 other countries.