Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Optimatic is still behind Sanoma in all market share segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Shopping and 54 other categories.

2 Optimatic is leading in Games, Video Games, Online and Humor.


1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Mexico and 17 other countries.

2 Optimatic is leading in United States, United Kingdom, Israel, Canada and 6 other countries.