Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Optimatic is still behind TripleLift in all market share segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, Business & Industry and 94 other categories.

2 Optimatic is leading in Games, Video Games, Online, Financial Management and 5 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Canada, India and 28 other countries.

2 Optimatic is leading in Israel, Algeria, Poland, Palestinian and one other country.