Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Optimatic is still behind TripleLift in all market share segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, Business & Industry and 89 other categories.

2 Optimatic is leading in Games, Video Games, Online and Gardening.


1 TripleLift is leading in most countries, including United States, United Kingdom, Canada, India and 32 other countries.

2 Optimatic is leading in Israel, Colombia, Argentina, Kenya and 3 other countries.