Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Undertone Networks has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 74 other categories.
Optimatic is leading in Games, Online, Video Games, Fashion & Modeling and 8 other categories.
Undertone Networks is leading in most countries, including United States, United Kingdom, India, Japan and 18 other countries.
Optimatic is leading in Peru, Argentina, Turkey, Spain and 16 other countries.