Optimatic is leading in Top 10K Sites and Top 100K Sites.
Undertone Networks has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 74 other categories.
Optimatic is leading in Games, Video Games, Online, Nursery & Playroom and 9 other categories.
Undertone Networks is leading in most countries, including United States, United Kingdom, Germany, Canada and 25 other countries.
Optimatic is leading in India, Argentina, Israel, Turkey and 16 other countries.