Market Share by Top Websites

1 Undertone Networks is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Optimatic is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 Undertone Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 75 other categories.

2 Optimatic is leading in Games, Online, Video Games, Fashion & Modeling and 13 other categories.

Geography

1 Undertone Networks is leading in most countries, including United States, United Kingdom, Canada, India and 46 other countries.

2 Optimatic is leading in Venezuela, Serbia, Thailand, Tuvalu and 5 other countries.