Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 82 other categories.
Optimatic is leading in Online, Gardening and Financial Management.
YuMe is leading in most countries, including United States, Spain, India, Sweden and 32 other countries.
Optimatic is leading in United Kingdom, Israel, Thailand, Romania and 2 other countries.