Optimatic is leading in Top 10K Sites and Top 100K Sites.
YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 79 other categories.
Optimatic is leading in Games, Online, Sports News, Restaurants & Delivery and 2 other categories.
YuMe is leading in most countries, including United States, Spain, Sweden, India and 31 other countries.
Optimatic is leading in Argentina, Peru, United Kingdom, Turkey and 13 other countries.