Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optimost is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 102 other categories.

2 Optimost is leading in Insurance, Accommodation & Hotels, Car Rentals, Office Products and 3 other categories.

Geography

1 Unica is leading in most countries, including United States, Japan, United Kingdom, Canada and 78 other countries.

2 Optimost is leading in Ireland, Zimbabwe, Barbados and Cyprus.