Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Optimost is still behind Unica in all market share segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Health, Car Buying and 94 other categories.

2 Optimost is leading in Insurance, Travel, Accommodation & Hotels, Car Rentals and 4 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Japan, Canada and 77 other countries.

2 Optimost is leading in Ireland, Saint Kitts and Nevis and Cyprus.