Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Optimost is still behind Unica in all market share segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 110 other categories.

2 Optimost is leading in Insurance, Online Marketing, Car Rentals, Basketball and 6 other categories.


1 Unica is leading in most countries, including United States, Germany, United Kingdom, Canada and 87 other countries.

2 Optimost is leading in Denmark.