1
Yahoo Search Marketing Analytics is leading in Top 1M Sites.
2
Optimost is leading in Top 100K Sites.
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Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including E-commerce & Shopping, Lifestyle, Computers Electronics & Technology, Business & Consumer Services and 14 other categories.
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Optimost is leading in Finance, Travel & Tourism, Law & Government and Games.
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Yahoo Search Marketing Analytics is leading in most countries, including South Korea, Japan, United States, China and 15 other countries.
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Optimost is leading in United Kingdom, Brazil, Portugal, Thailand and 6 other countries.