Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, OrangeSoda is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 OrangeSoda has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Construction & Maintenance and 105 other categories.

2 TruEffect is leading in News & Media, TV & Video, Philanthropy, Airlines & Airports and 6 other categories.


1 OrangeSoda is leading in most countries, including United States, India, Canada, United Kingdom and 50 other countries.

2 TruEffect is leading in Israel, Slovenia, Belgium, Lithuania and 2 other countries.