OrangeSodaâ€™s primary focus is on helping small and medium-sized companies succeed online by providing them with campaign management technology, tracking, reporting, and optimization systems. Founded by a group of Search Engine Marketer...
In terms of market share, OrangeSoda is clearly lagging behind, losing to TruEffect in all segments.
OrangeSoda has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Construction & Maintenance and 100 other categories.
TruEffect is leading in News & Media, Games, TV & Video, Newspapers and 4 other categories.
OrangeSoda is leading in most countries, including United States, Canada, India, Germany and 43 other countries.
TruEffect is leading in Poland, Greece, Guam, Austria and 6 other countries.