OrangeSodaâ€™s primary focus is on helping small and medium-sized companies succeed online by providing them with campaign management technology, tracking, reporting, and optimization systems. Founded by a group of Search Engine Marketer...
In terms of market share, OrangeSoda is clearly lagging behind, losing to TruEffect in all segments.
OrangeSoda has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Arts & Entertainment and 95 other categories.
TruEffect is leading in News & Media, Games, TV & Video, Video Games and 4 other categories.
OrangeSoda is leading in most countries, including United States, India, Canada, Russia and 35 other countries.
TruEffect is leading in Brazil, Poland, Italy, Greece and 13 other countries.