Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, OrangeSoda is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 OrangeSoda has better usage coverage in more websites categories. Including Business & Industry, Construction & Maintenance, Health, Shopping and 112 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Finance, Automotive Industry and 48 other categories.


1 Unica is leading in most countries, including United States, Germany, United Kingdom, Canada and 84 other countries.

2 OrangeSoda is leading in Philippines, Pakistan, Saudi Arabia, Macedonia and 7 other countries.