In terms of market share, Page Peel Ads is clearly lagging behind, losing to Unicast in all segments.
Page Peel Ads has better usage coverage in more websites categories. Including Business & Industry, Adult, Food & Drink, Social Network and 2 other categories.
Unicast is leading in People & Society, News & Media, Arts & Entertainment and Performing Arts.
Page Peel Ads is leading in most countries, including Canada, United States, Japan, Australia and one other country.
Unicast is leading in Brazil, United Kingdom and India.