In terms of market share, Partner-Ads is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Religion & Spirituality, Education and 25 other categories.
Partner-Ads hasn't got a lead over Total Media in any websites category.
Total Media is leading in most countries, including Israel, United States, China, United Kingdom and 8 other countries.
Partner-Ads is leading in Denmark.