PayClick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
PayClick has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 79 other categories.
Unicast is leading in Performing Arts.
PayClick is leading in most countries, including Italy, Germany, France, Russia and 30 other countries.
Unicast hasn't got a lead over PayClick in any country.