Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, PercentMobile is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including News & Media, Business & Industry, Philanthropy, TV & Video and 15 other categories.

2 PercentMobile is leading in People & Society, Shopping, Internet & Telecom, Music & Audio and 13 other categories.


1 PercentMobile is leading in most countries, including Indonesia, Philippines, Germany, Italy and 16 other countries.

2 TruEffect is leading in United States, Japan, United Kingdom, Russia and 12 other countries.