1
Viacom Targeting is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Performable is clearly lagging behind, losing to Viacom Targeting in all segments.
1
Performable has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Science & Education, Finance and 4 other categories.
2
Viacom Targeting is leading in Arts & Entertainment, Games, Lifestyle, News & Media and 3 other categories.
1
Viacom Targeting is leading in most countries, including United States, Italy, France, Brazil and 39 other countries.
2
Performable is leading in Estonia.