Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Performable is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Performable has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Web Hosting, Computer & Electronics and 58 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, People & Society and 30 other categories.

Geography

1 Viacom Targeting is leading in most countries, including United States, Brazil, Italy, Mexico and 54 other countries.

2 Performable is leading in Canada, China, Taiwan, Indonesia and 5 other countries.