Market Share by Top Websites

1 Viacom Targeting is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Performable is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Performable has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Web Hosting, Computer & Electronics and 62 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, People & Society and 28 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, Italy, Mexico, United Kingdom and 47 other countries.

2 Performable is leading in United States, Canada, India, Kenya and 9 other countries.