In terms of market share, Phonalytics is clearly lagging behind, losing to TruEffect in all segments.
TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 43 other categories.
Phonalytics is leading in Travel, Accommodation & Hotels, Tourism, Recreation & Hobbies and 7 other categories.
TruEffect is leading in most countries, including Japan, Germany, Indonesia, Mexico and 17 other countries.
Phonalytics is leading in United States, Canada and Serbia.