Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Phonalytics is still behind Unica in all market share segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 132 other categories.

2 Phonalytics is leading in Travel, Accommodation & Hotels, Recreation & Hobbies, Outdoors and 4 other categories.

Geography

1 Unica is leading in most countries, including United States, Germany, United Kingdom, Canada and 96 other countries.

2 Phonalytics is leading in Côte D'ivoire.