Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Phonalytics is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Health, Autos & Vehicles, Finance and 18 other categories.

2 Phonalytics is leading in Travel and Recreation & Hobbies.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Japan, Canada and 73 other countries.

2 Phonalytics is leading in Bermuda and Botswana.