Market Share by Top Websites

1 thePlatform is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, PlayWire is clearly lagging behind, losing to thePlatform in all segments.

Websites Categories

1 thePlatform has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, News & Media and 154 other categories.

2 PlayWire is leading in TV & Video, Sports, Soccer, Movies and 26 other categories.


1 PlayWire is leading in most countries, including Brazil, India, Pakistan, France and 100 other countries.

2 thePlatform is leading in United States, Canada, United Kingdom, Russia and 50 other countries.