Market Share by Top Websites

1 Silverpop is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, PointRoll is clearly lagging behind, losing to Silverpop in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Religion & Spirituality and 63 other categories.

2 Silverpop is leading in Business & Industry, Shopping, Death, Travel and 62 other categories.


1 PointRoll is leading in most countries, including India, Brazil, Russia, Mexico and 23 other countries.

2 Silverpop is leading in United States, United Kingdom, Australia, Canada and 22 other countries.