2
In terms of market share, PointRoll is clearly lagging behind, losing to Six Apart Advertising in all segments.
1
PointRoll has better usage coverage in more websites categories. Including Heavy Industry & Engineering, Health, Home & Garden, News & Media and 6 other categories.
2
Six Apart Advertising is leading in Adult and Games.
1
PointRoll is leading in most countries, including United States, Canada, India, Bulgaria and 5 other countries.
2
Six Apart Advertising is leading in Brazil, Taiwan, France, Germany and 2 other countries.