Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 94 other categories.

2 Six Apart Advertising is leading in Humor, Computer & Electronics, Technology News, Beauty & Fitness and 12 other categories.

Geography

1 PointRoll is leading in most countries, including United States, Canada, India, United Kingdom and 39 other countries.

2 Six Apart Advertising is leading in Ukraine, South Africa, Viet Nam, Pakistan and one other country.