Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 94 other categories.

2 Six Apart Advertising is leading in Computer & Electronics, Humor, Technology News, Software and 18 other categories.

Geography

1 PointRoll is leading in most countries, including United States, Canada, United Kingdom, India and 28 other countries.

2 Six Apart Advertising is leading in Serbia, New Zealand and Czech Republic.