Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, PointRoll is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 93 other categories.

2 SmartContext is leading in Internet & Telecom, Chats & Forums, Cooking & Recipes, Video Games and 18 other categories.

Geography

1 PointRoll is leading in most countries, including United States, Canada, India, Germany and 37 other countries.

2 SmartContext is leading in Poland, United Kingdom, Russia, Ukraine and 11 other countries.