Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, PointRoll is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including Business & Industry, News & Media, Health, Shopping and 82 other categories.

2 SmartContext is leading in Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 38 other categories.

Geography

1 PointRoll is leading in most countries, including United States, Canada, India, Australia and 29 other countries.

2 SmartContext is leading in Poland, United Kingdom, Germany, Russia and 14 other countries.