2
In terms of market share, PointRoll is clearly lagging behind, losing to SmartContext in all segments.
1
SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, Finance and 7 other categories.
2
PointRoll is leading in Heavy Industry & Engineering, Health, Home & Garden, News & Media and 3 other categories.
1
PointRoll is leading in most countries, including United States, Canada, India, Bulgaria and 6 other countries.
2
SmartContext is leading in Poland, Austria, Germany and Pakistan.