Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, PointRoll is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 99 other categories.

2 PointRoll is leading in News & Media, Health, Transportation & Logistics, Car Buying and 33 other categories.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, Spain and 55 other countries.

2 PointRoll is leading in Canada, Taiwan, Israel, Hong Kong and 12 other countries.