Market Share by Top Websites

1 Specific Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, PointRoll is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 102 other categories.

2 PointRoll is leading in News & Media, Health, Womens Interests, Law & Government and 30 other categories.

Geography

1 Specific Media is leading in most countries, including United Kingdom, Denmark, India, France and 56 other countries.

2 PointRoll is leading in United States, Canada, China, Taiwan and 9 other countries.