Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, PointRoll is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, Health, Shopping and 74 other categories.

2 Sprinkle is leading in News & Media, Arts & Entertainment, Sports, Music & Audio and 49 other categories.

Geography

1 Sprinkle is leading in most countries, including Sweden, Slovakia, Czech Republic, Norway and 25 other countries.

2 PointRoll is leading in United States, Canada, India, United Kingdom and 23 other countries.