Market Share by Top Websites

1 Sprinkle is leading in Top 100K Sites and Top 1M Sites.

2 PointRoll is leading in Top 10K Sites.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, Health, Shopping and 79 other categories.

2 Sprinkle is leading in Arts & Entertainment, News & Media, Music & Audio, Internet & Telecom and 41 other categories.


1 PointRoll is leading in most countries, including United States, Canada, United Kingdom, India and 23 other countries.

2 Sprinkle is leading in Sweden, Norway, Spain, Denmark and 20 other countries.