2
In terms of market share, PointRoll is clearly lagging behind, losing to Traffic Revenue in all segments.
1
PointRoll has better usage coverage in more websites categories. Including Heavy Industry & Engineering, Health, Home & Garden, News & Media and 13 other categories.
2
Traffic Revenue is leading in Adult.
1
Traffic Revenue is leading in most countries, including United Kingdom, India, Australia, Canada and 18 other countries.
2
PointRoll is leading in United States, Bulgaria, Iran and United Arab Emirates.