Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, PointRoll is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, Health, Shopping and 75 other categories.

2 Underdog Media is leading in Computer & Electronics, News & Media, Arts & Entertainment, Software and 41 other categories.

Geography

1 Underdog Media is leading in most countries, including United States, United Kingdom, Brazil, Germany and 58 other countries.

2 PointRoll is leading in Canada, India, Israel, United Arab Emirates and 15 other countries.