Market Share by Top Websites

1 Underdog Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, PointRoll is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Health and 82 other categories.

2 Underdog Media is leading in Computer & Electronics, Software, Arts & Entertainment, Technology News and 27 other categories.


1 Underdog Media is leading in most countries, including United Kingdom, India, Canada, Germany and 37 other countries.

2 PointRoll is leading in United States, Russia, China, Hong Kong and 15 other countries.