Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, PointRoll is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, Health, Shopping and 80 other categories.

2 Underdog Media is leading in Computer & Electronics, Arts & Entertainment, News & Media, Software and 41 other categories.


1 Underdog Media is leading in most countries, including United States, United Kingdom, Canada, India and 52 other countries.

2 PointRoll is leading in Tanzania, Egypt, Botswana, Slovakia and 4 other countries.