PrecisionDemand, formerly Lucid Commerce, is an early stage company and television media agency based in Seattle and New York. PrecisionDemand applies sophisticated analytic techniques to cost-efficiently target more impressions on advertis...
In terms of market share, PrecisionDemand is clearly lagging behind, losing to Unicast in all segments.
PrecisionDemand has better usage coverage in more websites categories. Including Marketing & Advertising, Business & Industry, People & Society, Arts & Entertainment and 10 other categories.
Unicast is leading in News & Media and Performing Arts.
PrecisionDemand is leading in most countries, including Viet Nam, Taiwan, Canada, United States and 17 other countries.
Unicast is leading in Brazil and India.