Launched in 1999, Predicta was listed one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, is constituted of three business units that covers from the developme...
In terms of market share, Predicta is clearly lagging behind, losing to Social Dot Com in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 26 other categories.
Social Dot Com is leading in Food & Drink, Cooking & Recipes, Finance, Universities & Colleges and 8 other categories.
Social Dot Com is leading in most countries, including United States, Sweden, Spain, Belgium and 2 other countries.
Predicta is leading in Brazil, Singapore and Portugal.