Launched in 1999, Predicta was listed one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, is constituted of three business units that covers from the developme...
In terms of market share, Predicta is clearly lagging behind, losing to Spark Studios in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 29 other categories.
Spark Studios is leading in Computer & Electronics, Software, Beauty & Fitness, Weight Loss and 9 other categories.
Spark Studios is leading in most countries, including United States, France and Indonesia.
Predicta is leading in Brazil and Puerto Rico.