Launched in 1999, Predicta was listed one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, is constituted of three business units that covers from the developme...
In terms of market share, Predicta is clearly lagging behind, losing to TapIt! in all segments.
TapIt! has better usage coverage in more websites categories. Including Shopping, Career & Education, Computer & Electronics, Real Estate and 31 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 26 other categories.
Predicta is leading in most countries, including Brazil, Portugal, Argentina, France and 25 other countries.
TapIt! is leading in United States, Tuvalu, Canada, China and 9 other countries.