Launched in 1999, Predicta was listed one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, is constituted of three business units that covers from the developme...
In terms of market share, Predicta is clearly lagging behind, losing to TapIt! in all segments.
TapIt! has better usage coverage in more websites categories. Including Internet & Telecom, Shopping, Career & Education, Computer & Electronics and 34 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 19 other categories.
TapIt! is leading in most countries, including United States, India, United Kingdom, Spain and 24 other countries.
Predicta is leading in Brazil and Puerto Rico.