Launched in 1999, Predicta was listed one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, is constituted of three business units that covers from the developme...
In terms of market share, Predicta is clearly lagging behind, losing to TapIt! in all segments.
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Real Estate and 22 other categories.
Predicta is leading in People & Society, Religion & Spirituality, News & Media, Health and 4 other categories.
TapIt! is leading in most countries, including United States, Canada, Italy, France and 12 other countries.
Predicta is leading in Brazil and Sao Tome and Principe.