Launched in 1999, Predicta was listed one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, is constituted of three business units that covers from the developme...
In terms of market share, Predicta is clearly lagging behind, losing to TapIt! in all segments.
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, TV & Video and 26 other categories.
Predicta is leading in People & Society, Religion & Spirituality, News & Media, Health and one other category.
TapIt! is leading in most countries, including United States, Canada, China, Indonesia and 19 other countries.
Predicta is leading in Brazil, Malaysia and Sri Lanka.