Launched in 1999, Predicta was listed one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, is constituted of three business units that covers from the developme...
In terms of market share, Predicta is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Gay, Lesbian, & Bisexual, TV & Video and 30 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 21 other categories.
Total Media is leading in most countries, including Israel, United States, United Kingdom, Russia and 12 other countries.
Predicta is leading in Brazil, Portugal, Venezuela and Spain.