Launched in 1999, Predicta was listed one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, is constituted of three business units that covers from the developme...
In terms of market share, Predicta is clearly lagging behind, losing to Traffiq in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 30 other categories.
Traffiq is leading in Sports, Autos & Vehicles and Car Buying.
Predicta is leading in most countries, including Brazil, Portugal, Spain and Venezuela.
Traffiq is leading in United States and Japan.