Launched in 1999, Predicta was listed one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, is constituted of three business units that covers from the developme...
In terms of market share, Predicta is clearly lagging behind, losing to Travora Media in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Arts & Entertainment, News & Media and 10 other categories.
Travora Media is leading in Travel, Tourism, Sports, Accommodation & Hotels and 9 other categories.
Travora Media is leading in most countries, including United States, Canada, Philippines, New Zealand and 5 other countries.
Predicta is leading in Brazil and Italy.