Launched in 1999, Predicta was listed one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, is constituted of three business units that covers from the developme...
In terms of market share, Predicta is clearly lagging behind, losing to Travora Media in all segments.
Travora Media has better usage coverage in more websites categories. Including Travel, Tourism, Business & Industry, Real Estate and 7 other categories.
Predicta is leading in People & Society, Religion & Spirituality, Arts & Entertainment, News & Media and 4 other categories.
Travora Media is leading in most countries, including United States, United Kingdom, Netherlands, Spain and 10 other countries.
Predicta is leading in Brazil and India.