Launched in 1999, Predicta was listed one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, is constituted of three business units that covers from the developme...
In terms of market share, Predicta is clearly lagging behind, losing to zapunited in all segments.
zapunited has better usage coverage in more websites categories. Including Arts & Entertainment, Software, Computer & Electronics, Adult and 10 other categories.
Predicta is leading in People & Society, Religion & Spirituality, News & Media, Music & Audio and 3 other categories.
zapunited is leading in most countries, including India, United States, Germany, Hungary and 13 other countries.
Predicta is leading in Brazil, Portugal and Denmark.