Launched in 1999, Predicta was listed one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, is constituted of three business units that covers from the developme...
In terms of market share, Predicta is clearly lagging behind, losing to zapunited in all segments.
zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 54 other categories.
Predicta is leading in Music & Audio, Religion & Spirituality, Health, Nutrition and 2 other categories.
zapunited is leading in most countries, including India, United States, Germany, Russia and 12 other countries.
Predicta is leading in Brazil.