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Shop2market is leading in Top 100K Sites.
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Proclivity is leading in Top 1M Sites.
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Proclivity has better usage coverage in more websites categories. Including Health, Computers Electronics & Technology, Community & Society, News & Media and 4 other categories.
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Shop2market is leading in E-commerce & Shopping, Lifestyle, Home & Garden, Business & Consumer Services and 3 other categories.
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Proclivity is leading in most countries, including United States, Australia, Italy, Romania and 12 other countries.
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Shop2market is leading in Netherlands, Belgium, Germany, Poland and 3 other countries.