Market Share by Top Websites

1 WhosOn is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Proclivity is clearly lagging behind, losing to WhosOn in all segments.

Websites Categories

1 WhosOn has better usage coverage in more websites categories. Including Home & Garden, Finance, Computers Electronics & Technology, Business & Consumer Services and 13 other categories.

2 Proclivity is leading in Health, Community & Society, Gambling and Games.


1 WhosOn is leading in most countries, including United Kingdom, United States, Canada, France and 43 other countries.

2 Proclivity is leading in Romania, Japan, South Korea, Norway and 2 other countries.