Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 46 other categories.
Proclivity is leading in Sports, Football, Health, Medicine and 16 other categories.
Proclivity is leading in most countries, including United States, India, Singapore, Russia and 9 other countries.
WordStream is leading in United Kingdom, Australia, Viet Nam, Mexico and 8 other countries.