Proclivity is leading in Top 100K Sites.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 45 other categories.
Proclivity is leading in Sports, Football, Health, Medicine and 18 other categories.
Proclivity is leading in most countries, including United States, United Kingdom, Ukraine, Turkey and 9 other countries.
WordStream is leading in Australia, Switzerland, Malaysia, India and 8 other countries.