Proclivity is leading in Top 100K Sites and Top 1M Sites.
XA.net has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Food & Drink, Cooking & Recipes and 39 other categories.
Proclivity is leading in Health, Sports, Football, Medicine and 16 other categories.
XA.net is leading in most countries, including Canada, United Kingdom, Italy, India and 38 other countries.
Proclivity is leading in United States, Ukraine, Viet Nam and Poland.