Market Share by Top Websites

1 Prudsys is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Prudsys in all segments.

Websites Categories

1 Prudsys has better usage coverage in more websites categories. Including Lifestyle, E-commerce & Shopping, Home & Garden, Computers Electronics & Technology and 15 other categories.

2 Unica is leading in Science & Education, Finance, Law & Government, Jobs & Career and one other category.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Japan, Canada and 33 other countries.

2 Prudsys is leading in Germany, Italy, Switzerland, Austria and 21 other countries.